The Steve Carell Customer Acquisition Strategy

If you’ve watched Steve Carell (Michael Scott) in The Office, you could be forgiven for thinking that it was a miracle his branch ever stayed open. That’s what I thought too. But there was a very interesting episode recently where Jan came to town with the aim of landing a major deal with a local … [Read more...]

The Secret Lives of… Proposal Evaluators

What’s your success ratio with proposals? 25% is average. Very few get 50%. I help government agencies evaluate proposals. Most bids that come across my desk make the same errors, use the same flawed strategies and are never accepted. And the next time, they repeat the same mistake. Here are some … [Read more...]

4 Step Formula for Better Business Proposals

One of the secrets to writing successful proposals is to write the proposals backwards. Ok, I don’t mean line by line backwards. What I mean is identify the problems first and then write the proposal to address these problems. I've been reading Business Proposals for a client all week (I assess … [Read more...]