You’ve never written a case study before, right? You wish there was some nice, easy way to get a handle on this. So, wouldn’t it be very nice if someone –guess who! – put together fifteen of the best articles on case study writing? Well, you’re in luck, we have!

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Case studies and white papers are very effective marketing tools if you want to promote the benefits of your product or services. Case studies are the first most popular device used to promote the business. If you plan to write a case study, this article will give you a better understanding  about this type  of [...]

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As mentioned earlier, a case study is a soft-sell sales document. Its role is to highlight your abilities without resorting to market-speak and sales clichés.

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How much time do you spend working every week? I don’t mean being in the office, but actually working. You have 37.5 hours every week, but how much is actually spent doing what you’re paid to do? When I say working I mean developing real outputs (e.g. content); this includes illustrations, diagrams, publishing etc – [...]

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Do you use Posterous to update your site? I prefer to use Yahoo and Gmail to update the site rather than thru the Posterous site. Why? It’s easier to add images. You can add tags to your posts when you blog by email. Here’s how.

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From Shakespeare, Graham Greene, JK Rowling to Colum McAndrew, Ellis Pratt, David Farbey. All have all one thing in common – great writing! As my career started in the Baker Street, London in the 90s, I’ve always carried fond memories of my time in England. Here are some UK based technical writers you might want [...]

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I’ve started to use my social networks, such as Facebook more strategically rather than adopting a ‘shotgun approach’. In other words, I try to leverage each site by seeing the opportunities it offers and then using these. Recently, I’ve started to shift away from Facebook and moved to LinkedIn.

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Maeve asks on LinkedIn how we can use Google Wave to write technical documents. Well, the first consideration is that Google Wave is not designed as a tech authoring tool but for collaboration and ‘almost’ real-time information exchange. Saying that, it does offer many benefits if you need to plan/coordinate/review documents in a networked environment. [...]

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Tom Peters says, “the value of services will continue to fall” and that the only way to survive is to differentiate yourself from the competition. Is this true? How do you as a technical writer make yourself stand out from the crowd? If you don’t, what impact could this have on your career? How to [...]

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Who are the technical writers you respect most of the web? These four people helped me in 2009 and id like to share them with you. Some you may know, others you may not. The point is that while I’ve worked with many people in the last 12 months, these folks, have reached out and [...]

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Planning on doing business in China? Doing business in China is not the same as wherever you’re from. If you keep comparing China to your country, however wonderful it is, you won’t enjoy China very much. Take it on its own terms.   Here are some tips for doing business in Shanghai.   1. Be [...]

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Denise Wakeman asks, “How am I going to come up with fresh content for my blog three times a week?” She lists some excellent ideas designed to help save you time and stimulate some new ideas. Here are some others you might want to consider. 7 Ideas to Inspire Your Business 1.       Track Comments On [...]

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Ross Kimbarovsky asks: “How do you decide what to do next? Should you write a blog post? Answer emails in your inbox? Make several sales calls? Spend time on Twitter? Or should you call a team meeting to discuss a customer problem?

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