Business Case | Proposal Writing Tips

Entries Tagged as 'Business Case'

Can She Lead? Do Women Make Better Managers Than Men?

June 17th, 2010 · Comments Off · Productivity

The Harvard Business Review asks What the U.S. Can Learn From Europe About Gender Equality in the Workplace, and then Can She Lead? These articles raise the sensitive issue of a) whether women make good bosses, 2) want to be bosses and (slightly controversially), 3) will men support women bosses or do their best to defeat them? One argument is that many men don’t feel comfortable playing second fiddle to a women boss. Yes, I know there are exceptions but… So, while men tend to become CEOs etc due to networks/old boy’s clubs etc, most women, regardless of their ability may not get this opportunity.

4 Smart Ways to Write Business Proposals That Win Contracts

May 24th, 2010 · View Comments · Proposal Writing

Why do you write business proposals? Same reason we do! We write proposals to win more business, pay our bills and send the kids to college.

Same as you, I guess! Right?

I’ve been in the proposal development game for eleven years. I don’t call myself an ‘expert’ but I have learnt a few things that might interest you. Especially if you want to avoid the mistakes I made…

What’s the best way to write a proposal?

There is no ‘one way’ that works every time. But here are some pointers to consider.

To make your proposal work, you need to persuade your client that your solution is significantly better than your competitors. Not slightly better, but so much better that is would be foolish not to accept it. What makes this happen? As you write your proposal, look at where and how you can persuade the reader to buy your product.